THE LEARNING LIBRARY
Explore the ideas, practical guides and deeper explanations that make answer engine optimisation easier to understand.
12 guides
Technical AEO
Diagnose crawlability with real response evidence, checking robots rules, access challenges, redirects and resources before changing your article content.
Read the guide · 6 minTechnical AEO
Check indexability through response status, indexing directives, content and canonical signals, then distinguish an eligible page from a confirmed indexed one.
Read the guide · 6 minTechnical AEO
Choose canonical URLs for duplicate content, align links and sitemap signals, and diagnose wrong targets without hiding genuinely different articles.
Read the guide · 6 minTechnical AEO
Understand robots.txt versus noindex, avoid blocking the directive a crawler needs to see, and choose the right control for public exclusion or private access.
Read the guide · 6 minTechnical AEO
Build a clean XML sitemap with canonical URLs, reliable lastmod dates and useful validation. Diagnose discovery problems without confusing them with indexing.
Read the guide · 6 minTechnical AEO
Find JavaScript rendering gaps in article pages. Keep important text and links available, test real responses and avoid interaction-dependent discovery.
Read the guide · 6 minTechnical AEO
Connect Next.js article data to page metadata, stable routes and server output. Check streaming, missing pages and production behaviour before release.
Read the guide · 6 minTechnical AEO
Understand LCP, INP and CLS, distinguish field data from lab tests and target the page elements that slow reading, delay interactions or shift content.
Read the guide · 6 minTechnical AEO
Use HTTP status codes to distinguish working articles, permanent moves, missing pages and outages. Find soft errors and verify redirects on the live site.
Read the guide · 6 minTechnical AEO
Plan international AEO with distinct locale URLs, accurate language signals and reciprocal alternates. Keep regional meaning aligned with the right article.
Read the guide · 5 minTechnical AEO
Implement Article schema with a valid JSON-LD example, accurate author and publisher relationships, persistent dates and checks against the published page.
Read the guide · 6 minTechnical AEO
Set up IndexNow with a verified host key, changed-URL submissions and reliable retries. Understand response codes and check what successful notification means.
Read the guide · 7 min