EXPLORE THE TOPIC
Explain who you are and support what you publish. These 10 guides cover different questions within the subject, with practical examples and connections to the wider library.
This guide is part of the King of AEO learning library.
Entities & Trust
Explain entity SEO through clear names, identity pages and factual relationships. Resolve ambiguity without inventing authority or promising knowledge panels.
Read the guide · 6 minEntities & Trust
Learn how knowledge graphs connect entities through explicit relationships. Model stable identifiers, assess evidence and avoid unsupported identity claims.
Read the guide · 6 minEntities & Trust
Build Person schema from verified profile facts, stable identifiers and relevant identity links. Connect authors to articles without inventing credentials.
Read the guide · 6 minEntities & Trust
Describe your publisher with accurate Organisation schema. Choose stable identifiers, verified details and precise relationships across brands and websites.
Read the guide · 6 minEntities & Trust
Write useful author bios with relevant experience, inspectable work and clear roles. Handle credentials, assisted writing and profile updates honestly.
Read the guide · 6 minEntities & Trust
Build an about page that explains ownership, purpose, commercial relationships and content methods with specific facts and clear routes to further evidence.
Read the guide · 6 minEntities & Trust
Audit names, URLs, ownership and service facts across public pages. Prioritise consequential conflicts and correct stale brand information at its source.
Read the guide · 6 minEntities & Trust
Trace claims to their origins, distinguish independent reporting from copied material and resolve disagreements without counting repeated URLs as evidence.
Read the guide · 6 minEntities & Trust
Evaluate reviews and testimonials by origin, relevance and selection. Present feedback honestly, explain incentives and avoid misleading reputation claims.
Read the guide · 6 minEntities & Trust
Build editorial trust with practical source checks, honest role attribution, visible corrections and clear commercial disclosures that match published work.
Read the guide · 6 min