THE LEARNING LIBRARY
Explore the ideas, practical guides and deeper explanations that make answer engine optimisation easier to understand.
106 guides
Advanced Concepts
Assess citation quality by checking the exact passage, date, scope and qualifications, and distinguish full support from partial support or contradiction.
Read the guide · 6 minAdvanced Concepts
Use images, diagrams, audio and video to explain useful information, with accurate captions, transcripts and text alternatives that preserve the meaning.
Read the guide · 6 minAdvanced Concepts
Understand the llms.txt proposal, decide whether a specific consumer needs it and maintain a useful file without treating it as an AI ranking requirement.
Read the guide · 6 minAdvanced Concepts
Plan for the future of AEO with durable information quality, explicit scenarios and reversible experiments, avoiding unsupported forecasts and ranking claims.
Read the guide · 6 minContent & Answers
Understand featured snippets, distinguish People Also Ask, check snippet controls and improve useful source passages without chasing arbitrary word counts.
Read the guide · 6 minAI Platforms
Build clearer spoken answers, handle local and action requests, understand speakable markup limits and test whether listeners can use the information.
Read the guide · 7 minTechnical AEO
Implement Article schema with a valid JSON-LD example, accurate author and publisher relationships, persistent dates and checks against the published page.
Read the guide · 6 minContent & Answers
Build video watch pages with clear transcripts, accurate VideoObject markup and stable media URLs. Learn how to check video discovery and fix common issues.
Read the guide · 7 minAEO in Practice
Keep product feeds, landing pages, Product markup and checkout aligned. Use a practical workflow to find price, stock and variant errors before buyers do.
Read the guide · 7 minTechnical AEO
Set up IndexNow with a verified host key, changed-URL submissions and reliable retries. Understand response codes and check what successful notification means.
Read the guide · 7 min